Copywriting for Nonprofits and Mission-Driven Companies
What is copywriting and why is it important?
Copywriting is the voice of your brand — all the slogans, website text, blogs, social captions, and newsletters that entice people to support your work or buy your product.
Copywriting is important because, as an organization, you want:
Consistent, clear messaging
A singular voice
To avoid embarrassing spelling and grammar errors
💡Here’s how I was able to help an entrepreneur in the childcare space develop her brand voice:
“Launching a startup is no walk in the park, even for a seasoned entrepreneur like myself. Working with Liz on Wündercare’s launch was a great experience. Our product reaches a niche market, so it was very impressive how well and (quickly) Liz captured the tone and consistently delivered copy that was authentic with just the right blend of humor. Liz wrote our blogs, some of which were very technical and had to be well researched, created our LinkedIn pages and made sure our brand’s voice was consistent across all our media platforms. Right after our LinkedIn page was launched, I received messages complimenting us on a ‘great LinkedIn presence.’ Liz is a talented writer, super responsive and a pleasure to work with. Highly recommended!
Kettia Etienne Ming, founder, Wündercare Childcare Management Solutions
In the immortal words of Jamie Lee Curtis,
you are not content — neither is your mission.
“Content writing” implies that we’re writing just for the sake of taking up more space on the internet — filling up pages in a mad dash to appease the search engine gods. And I get it, I do. It’s part of modern marketing. But if your work is driven by your values, your marketing strategy should be too.
I’m not interested in over-emphasizing SEO, keywords, or KPIs.
I’m interested in your message, and how we can use SEO and the like as tools to get that message across while remaining authentic and true to your values.